Hartford Says…
As part of a celebration of the City of Hartford‘s 375th birthday, we were commissioned to create a system of lamp post banners for downtown. After mulling over a couple of concepts—read: rapping pigeons—we settled on this: If Hartford were a living, breathing human being, what would you hear him/her saying at a party. I mean, 375 is a pretty legit age so there's got to be a party, right? Between ourselves and our lovely clients at Harford.com we came up with a couple dozen “phrases” that we could apply through an over-the-top colorful system of banners and voila.