Smart Right Now
Smart Right Now is the 2007 Annual Report of the Universal Health Care Foundation of Connecticut, a non-profit working out of Meriden, Connecticut on behalf of the state's uninsured and underinsured workers. From the cover to cover Smart Right Now was meant to invoke a sense of immediacy and momentum, without resorting to urgency, or taking an alarming direction. The typography throughout the book works to define this energy, and the two-color print on 100% post-consumer paper provided an economically and environmentally responsible option for a socially charged cause. Designed at Fathom with Anthony Acock.